EVEolution: the eight truths of marketing to women

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Average Rating
Publisher:
Hyperion,
Pub. Date:
[2000]
Language:
English
Description
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorn's prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolution--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers: women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
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ISBN:
9780786865239
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Grouped Work IDaecc555c-e1e9-9d45-307a-af1945fb4226
Grouping Titleeveolution the eight truths of marketing to women
Grouping Authorpopcorn faith
Grouping Categorybook
Last Grouping Update2018-10-10 01:06:21AM
Last Indexed2019-11-17 03:17:54AM

Solr Details

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b11910896BookBooksEnglishHyperion, [2000]xxv, 272 pages ; 25 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11910896.i25083351On ShelfOn Shelffalsetruetruefalsefalsetrue4, 106, 108, 109, 110
subject_facetConsommatrices
Consommatrices -- États-Unis
Diff�erences entre sexes
Femmes -- États-Unis -- Attitudes
Marketing
Marketing -- United States
Marketing -- États-Unis
Sex differences
Women -- United States -- Attitudes
Women consumers -- United States
title_displayEVEolution : the eight truths of marketing to women
title_fullEVEolution : the eight truths of marketing to women / Faith Popcorn and Lys Marigold
title_shortEVEolution
title_subthe eight truths of marketing to women
topic_facetAttitudes
Consommatrices
Diff�erences entre sexes
Femmes
Marketing
Sex differences
Women
Women consumers