A Joosr Guide to... Purple Cow by Seth Godin
Description
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow. Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors. You will learn: · That your best potential customers should be seeking you out, and not the other way around · Why catering your products and ads to the majority is the worst thing you can do · How to expand your business once you've created a successful product.
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ISBN:
9781785672644
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Grouping Information
Grouped Work ID | df481b8e-8b4d-c24c-fed8-d88b9b765d27 |
---|---|
Grouping Title | joosr guide to purple cow by seth godin |
Grouping Author | joosr |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-01-04 16:00:02PM |
Last Indexed | 2024-04-29 03:40:04AM |
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display_description
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow. Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors. You will learn: · That your best potential customers should be seeking you out, and not the other way around · Why catering your products and ads to the majority is the worst thing you can do · How to expand your business once you've created a successful product.
format_category_summit
eBook
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eBook
id
df481b8e-8b4d-c24c-fed8-d88b9b765d27
isbn
9781785672644
last_indexed
2024-04-29T09:40:04.730Z
lexile_score
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literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781785672644
publishDate
2016
publisher
Lasting Leaps Limited
recordtype
grouped_work
subject_facet
Electronic books
title_display
A Joosr Guide to... Purple Cow by Seth Godin
title_full
A Joosr Guide to... Purple Cow by Seth Godin [electronic resource] / Joosr
title_short
A Joosr Guide to... Purple Cow by Seth Godin
topic_facet
Electronic books
Solr Details Tables
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record_details
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hoopla:MWT11598268 | eBook | eBook | English | Lasting Leaps Limited | 2016 | 1 online resource |
scoping_details_summit
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